Justin Bieber is making bold moves in the fashion world — and Drew House is no longer part of the plan.
In a surprising (and now-deleted) Instagram Story post, the pop star announced that he has officially stepped away from Drew House, the streetwear brand he co-founded in 2018 with former road manager Ryan Good.
“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life,” he wrote.
He went on to urge fans not to support the label anymore, saying:
“If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”
The move sparked immediate reactions from fans, many of whom have closely associated Drew House’s smiley-faced fashion with Bieber’s laid-back style for years. But for sharp-eyed Beliebers, this split may not come as a total shock — Bieber has been quietly building hype for a new clothing brand called Skylrk.
Out with the Old, in with Skylrk
Last week, Bieber dropped a cryptic animated video on Instagram teasing Skylrk’s launch. In the clip, the singer rides a motorized scooter — which some believe is a jab at his former manager, Scooter Braun — before abandoning it and heading into a dilapidated house.
Inside, he spots the iconic Drew House teddy bear floating in a pool. Moments later, he strikes a match and sets the house on fire. The symbolic imagery didn’t stop there. Bieber, joined by his wife Hailey and a baby stroller, walks toward a sleek, modern building — presumably the future home of Skylrk.
Though an official launch date hasn’t been announced, Bieber has been tagging @skylrk in several recent posts, signaling that the new brand is very much in motion.
A New Chapter for Bieber
While Drew House was once seen as an extension of Bieber’s personal style and brand identity, Skylrk looks like a clean break — a stylish, possibly more mature evolution as the singer enters a new era, both personally and professionally.
Stay tuned as more details emerge on Skylrk’s debut, and keep an eye on Bieber’s socials — if history tells us anything, the rollout will be anything but ordinary.
⸻
Follow us for the latest updates on celebrity fashion moves and industry shake-ups!
