Emmy Award-winning actress Zendaya has officially been named a Rolex Testimonee, the luxury Swiss watchmaker’s prestigious title for its global ambassadors, in an announcement made on October 3, 2025.
Rolex revealed the partnership on social media, welcoming Zendaya to its elite roster of brand ambassadors known as “The Crown” collective. The Rolex announcement cements her status as one of the most sought-after faces in luxury partnerships, joining other A-list ambassadors representing the iconic timepiece brand.
The partnership feels natural for Zendaya, who has been photographed wearing Rolex watches for years. She owns at least two Rolex Datejust models, including a 36mm two-tone version with a gold dial, diamond indices, and factory diamond bezel that retails for over $20,000. Her affinity for the brand preceded this official collaboration.
Time magazine named Zendaya Rolex’s newest Testimonee as she continues expanding the boundaries of storytelling in film and television. The 29-year-old star already serves as a Louis Vuitton ambassador and has proven her influence in both fashion and entertainment, making her an ideal representative for the luxury watchmaker’s commitment to excellence and innovation.
