Luxury conglomerate LVMH is reportedly exploring the sale of its 50% stake in Fenty Beauty, the highly successful cosmetics brand it co-owns with superstar Rihanna. The company has enlisted the services of investment bank Evercore to advise on the confidential and preliminary transaction. This LVMH Fenty Beauty Stake Sale could potentially value the popular inclusive makeup line between $1 billion and $2 billion.
Rihanna co-founded Fenty Beauty in 2017 through LVMH’s beauty incubator, Kendo Brands, and the duo currently holds equal shares. The brand quickly became a cultural phenomenon, redefining the industry with its focus on radical inclusivity and wide foundation shade range. Sources indicate that Fenty Beauty generated approximately $450 million in net sales during 2024.
The potential divestment signals a broader strategic portfolio shift within the French luxury giant’s holdings. The move follows similar actions by competitors like Kering, which recently sold its beauty division, indicating a trend toward streamlining assets in the cooling luxury sector.
Neither LVMH, Evercore, nor representatives for Rihanna have issued an official comment on the reports. Should the sale proceed, it would usher in a significant new era for the celebrity-driven cosmetics venture, with Rihanna maintaining a strong independent position after the LVMH Fenty Beauty Stake Sale.
