Acclaimed British singer-songwriter Holly Humberstone has released her captivating new single, “Die Happy,” marking the official start of her campaign for her second album. The track premiered earlier today, quickly generating buzz and providing the first look at the sonic and thematic direction of her highly anticipated sophomore project. The Holly Humberstone Die Happy release follows her widely praised 2024 EP, Work In Progress, and signifies a powerful new era for the 25-year-old artist.
The track is an intricate blend of dark romance and pop sensibilities, a concept Humberstone admitted was inspired by literary classics like Dracula and Angela Carter’s The Bloody Chamber. The song attempts to capture the feeling of throwing oneself fully and recklessly into a consuming love, embracing the danger and urgency of the passion. The single was co-written and produced alongside her long-time collaborator, Rob Milton, and Nate Campany, ensuring the intimate and vulnerable sound that fans have come to love remains intact.
Humberstone spoke about the personal significance of the new material, sharing that she has “never been happier” or “connected more with anything I’ve ever made honestly.” The candid excitement reflects a period of personal growth for the artist, allowing her to tell the stories of this new chapter with confidence and clarity. The Holly Humberstone Die Happy sound is a refined, mature evolution of her previous atmospheric music.
With the release of “Die Happy” now available on all platforms, Humberstone is set to embark on an extensive touring schedule in late 2025, including major headline dates in Australia. The new track serves as a thrilling indication of the depth and artistry expected from her forthcoming sophomore album, positioning Holly Humberstone for another major year in 2026.
