Amazon has cemented its position as a major global advertising powerhouse, announcing that its ad-supported Prime Video service now reaches a staggering 315 million average monthly viewers globally. The milestone was revealed at the company’s annual unBoxed advertising event on Tuesday, marking a massive 58% increase from the 200 million ad-supported users reported just 18 months prior. This substantial growth firmly establishes the platform as a dominant force in the connected TV advertising market.
The surge in the Amazon Prime Video Ad-Supported audience is directly linked to the company’s strategic shift earlier this year. Amazon made the bold decision to introduce commercials by default to the service for all Prime subscribers, requiring viewers to pay an estimated $3 extra per month to retain an ad-free experience. This switch instantly delivered a highly engaged, massive audience to advertisers across 16 countries, including key markets like the U.S., U.K., and Germany.
The reported figure represents an unduplicated monthly active audience, combining viewers of Amazon Originals, licensed series and films, and high-value live sports broadcasts, such as Thursday Night Football and the NBA. Crucially, the Amazon Prime Video Ad-Supported metric places the retailer far ahead of its main streaming competitor, Netflix, which recently announced its global ad-supported viewer base was around 190 million per month.
By pairing this enormous, captive viewership with its unparalleled proprietary e-commerce and retail data, Amazon is uniquely positioned to offer highly targeted advertising solutions. The 315 million audience for Amazon Prime Video Ad-Supported content ensures the platform is now viewed by marketers as an essential destination for global reach, transforming how brands connect with consumers through premium video entertainment.
