Hip-hop superstar and fashion icon ASAP Rocky has officially been confirmed as a new face of the luxury French fashion house, Chanel. This partnership solidifies his standing as a global cultural force capable of bridging high-end couture with street style.
The announcement follows the rapper’s high-profile activities with the brand, including his acceptance of the 2025 CFDA Fashion Icon Award and his appearance at the Met Gala. This is not just an endorsement, but a significant cultural placement for Chanel, recognizing Rocky’s unique ability to redefine modern masculinity in luxury clothing.
Behind the Cinematic Chanel Commercial
The partnership was heavily rumored after Rocky was spotted in late October filming a cinematic commercial for Chanel in New York City. The shoot, which quickly went viral, featured the rapper kneeling down in a staged marriage proposal to actress Margaret Qualley near a Manhattan subway station.
Sources confirm the project is a “top-secret project” developed specifically for the French house, using compelling, filmic storytelling—a key strength of Rocky’s personal brand. He was seen sporting a colorful suit that featured a “CHANEL NEW YORK” streetscape print, highlighting the urban and modern direction of the new campaign. Rocky’s influence is celebrated by the fashion house for making tradition feel current without losing its timeless elegance.
Rocky continues to expand his fashion empire, which also includes roles as the Creative Director for Ray-Ban and Puma’s F1 line, making the ASAP Rocky New Face of Chanel announcement a major milestone in his career.
