Boomplay, Africa’s leading music streaming platform, just got even more inclusive! In a move to deepen connections with its diverse user base, Boomplay has launched a Hausa language option on its app. With a focus on expanding reach and providing a hyperlocal experience, this new feature opens the doors to over 80 million Hausa speakers across West Africa, particularly tapping into northern Nigeria’s vibrant music culture.
This initiative isn’t just about language; it’s about Boomplay’s commitment to making music accessible for all. Now, Hausa-speaking users can dive into their favorite songs, playlists, and podcasts with Hausa-language menus, personalized playlists, and user-friendly navigation.
The new language feature is just a click away in the app’s profile settings, and Boomplay’s General Manager for Nigeria, Ibrahim O. Kadiri, says it’s about bringing music closer to home. “We’re not only acknowledging our audience’s linguistic diversity but also making the app relevant to everyone. Our goal is to provide enhanced music streaming that resonates culturally and personally,” he says.
For Hausa speakers, it’s time to cue up the beats and enjoy a seamless experience in your language. And with Boomplay promising more language options in the future, this is just the start of a truly local music journey for African fans!
