Afrobeats icon Burna Boy has made headlines yet again, but this time it’s not just for his chart-topping hits. The superstar, born Damini Ebunoluwa Ogulu, has taken a bold and strategic step in his career by purchasing the master rights to his early works from his former label, Aristokrat Records. Fans and industry experts alike are hailing this move as a game-changer.
Owning master rights is no small feat in the music world. It gives artists full control over how their songs are used—whether in movies, commercials, video games, or samples by other artists. Traditionally, record labels keep these rights, especially under 360 deals, leaving musicians with just a slice of the revenue. By buying back the rights to his iconic L.I.F.E and On A Spaceship albums, Burna Boy now calls the shots on his own music.
Setting an Example for Others
Burna’s savvy decision has sparked conversations about artists taking control of their work. Influencer “The Rock” highlighted similar cases in the Nigerian music scene:
• Wizkid: His Ayo and Superstar albums are still owned by Empire Mates Entertainment (EME).
• Kizz Daniel: Hits like Woju and Laye remain with G-Worldwide, though he’s moved them to his updated profile after reconciling with the label.
• Mavin Records Alumni: Korede Bello, Reekado Banks, and Tiwa Savage’s early bangers are still owned by the label, while the artists receive royalty percentages.
• Davido: His debut album Omo Baba Olowo is owned by HKN Music, but as a co-owner of the label, he retains significant control.
Burna’s move places him in a league of his own, with fans cheering his foresight:
• @Ceephic: “This is why Burna Boy stands out. He gets the business side of music!”
• @SteeflerBadman: “Boss moves only. Burna’s ahead of the game.”
Burna’s Creative Journey
Reflecting on his career in a recent CNN interview, Burna Boy credited his band, his voice, and his faith in God for consistently delivering unforgettable performances. He also shared his love for the creative process, describing it as a source of endless inspiration.
Why This Matters
By reclaiming his master rights, Burna Boy isn’t just securing his legacy—he’s sending a powerful message to fellow artists: ownership is everything. This move solidifies his place not only as a music legend but also as a visionary businessman.
