Nike’s digital arm is closing out the year with a viral, tongue-in-cheek campaign. The brand’s Web3 division, .SWOOSH, has officially teased the release of its “Touch Grass” Slides. The collection is a literal interpretation of the popular internet meme that urges people to put down their screens and reconnect with the real world. The ironic design ensures that wearers can “touch grass” without ever leaving the house.
The new slides are built on the comfortable ReactX Rejuven8 silhouette and feature two colorways: a vibrant Kelly Green and a dry Wheat/Sail variant. The unique feature is the footbed, which is lined with faux fur to physically mimic the feeling of real grass underfoot. The release price for the slides is expected to be between $75 and $85 USD, with a potential drop date of December 19.
This collection marks one of the most playful physical product releases from .SWOOSH, Nike’s digital platform, which focuses on integrating blockchain-enabled experiences and digital identity with physical merchandise. The release continues the brand’s exploration of internet culture, turning a well-known gaming insult into sought-after, highly unique footwear.
By allowing users to participate in the meme literally, the .SWOOSH Touch Grass Slides are guaranteed to spark discussion both online and off. Sneakerheads and digital natives alike are now counting down to the drop of this ironically perfect piece of footwear.
