Pop superstar Dua Lipa has officially entered the beauty industry, launching her highly anticipated skincare brand, DUA. Available since November 4, 2025, the line represents a significant collaboration with the renowned, science-driven luxury brand Augustinus Bader. This partnership aims to democratize high-efficacy skincare, offering Lipa’s fanbase a simpler, yet scientifically potent, daily routine designed for on-the-go lifestyles.
The Dua Lipa Skincare DUA brand is built around a patented technology called TFC5, a specially developed complex that is a less concentrated version of Augustinus Bader’s signature anti-aging ingredient, TFC8. This innovation makes the DUA range both more accessible and specifically tailored for skin types with minimal to moderate damage. The collaboration ensures that the products retain Augustinus Bader’s scientific rigor at a more approachable price point.
The initial launch collection features a streamlined three-step routine, personally used by Dua Lipa. The core products include a Balancing Cream Cleanser, a Supercharged Glow Complex serum, and a Renewal Cream moisturizer. These essentials focus on maintaining skin health and radiance, reflecting Lipa’s own philosophy of effective yet uncomplicated beauty. The products retail between approximately £32 and £65 ($40-$85 USD).
By leveraging Augustinus Bader’s scientific expertise, the Dua Lipa Skincare DUA brand seeks to offer credible, luxury-grade formulas without the prohibitive cost. This strategic launch solidifies Lipa’s influence beyond music, positioning her as a formidable entrepreneur in the competitive beauty market. Her venture promises to provide a new generation of consumers with premium skincare that doesn’t compromise on scientific integrity or accessibility.
