The intersection of music and high fashion just gained a new heavyweight. Louis Vuitton officially announced today that prolific rapper, producer, and cultural innovator Future has been named a “Friend of the House.” The move reinforces the luxury brand’s dedication to celebrating talent across cultural landscapes, further solidifying the vibrant LVers community championed by Men’s Creative Director, Pharrell Williams.
This formal title acknowledges Future’s long-standing connection to the brand, which includes his attendance at major fashion shows and his memorable custom Louis Vuitton grey quarter-zip ensemble worn at the 2025 Met Gala. The new Future Louis Vuitton Friend of the House collaboration is a natural extension of the personal and creative friendship between Future and Pharrell Williams, who both dominate the music industry.
Louis Vuitton praised the rapper’s “unique style and creative vision,” stating that his boundary-pushing artistry and pioneering spirit make him an invaluable addition. Future’s appointment comes as he enjoys a wave of success, having dominated global charts with his back-to-back, critically acclaimed 2025 albums, We Don’t Trust You and We Still Don’t Trust You.
The Future Louis Vuitton Friend of the House partnership signals the continued fusion of hip-hop and high fashion at the highest level. Fans and fashionistas alike eagerly anticipate the visual campaigns and collaborations that will define this dynamic journey for the rapper and the luxury French house.
