Nigeria’s screen idol, Genevieve Nnaji was on Wednesday officially
announced as the newest ambassador for Etisalat Nigeria. Sources said
the deal is worth over N100 million.
In a surprise deal made
public late afternoon via the social media, the telecoms company
announced the coming on board of the superstar actress as one of its
brand ambassadors.
“We officially welcome @GenevieveNnaji1 as an
Etisalat Ambassador for the #Easyflex. We do quality not quantity,” the
message was posted both on Etisalat Twitter and Instagram pages.
While the officials of the telecoms company P.M.NEWS
spoke to declined to disclose how much the actress was paid as it brand
ambassador, other sources said what Genevieve got was huge and the
biggest figure ever paid any ambassador by the company.
And the
actress has been so excited about the deal as she shared on her
Instagram page a picture of herself and British-Nigerian actor Hakeem
Kae Kazim, also an Etisalat brand ambassador at one of the company’s
events with the caption: “@GenevieveNnaji1: #etisalat #goinggreen”.
The
34-year old screen star was said to have begun talks with the company
weeks ago and has concluded the deal which will see her act as an
ambassador for one of their brands Etisalat EasyFlex – a product which
targets only high value customers.
She is expected to feature in the brand’s campaigns and activation alongside Kae Kazim.
The pair, we learnt, have already shot some television commercials, TVCs, for the brand and it will soon be released.
The
telecoms giant first dropped a teaser via its Twitterhandle
@etisalat_9ja early Wednesday evening with “We have just launched a new
product! Can you Guess? Can you guess????? . An hour
later, it unveiled Genevieve.
“This is the wisest move you have made,” one excited fan tweeted to congratulate the actress.
She
will join the likes of music stars Ice Prince, Olamide, Sasha and Seyi
Shay who have pitched their tents with the Etisalat brand.
Genevieve
has had successful brand deals in the past. The pretty actress was one
time ‘Face of Lux’ and the face of MUD Cosmetics. Her biggest brand deal
prior to the latest one was in 2012 when she emerged the brand
ambassador of Range Rover SUV brands in Nigeria.
In that bumper deal, the single mother of one got about $400,000 a year deal.
She
was also given a special edition of the SUV by Cosmas Maduka, the
President of Coscharis Group during her unveiling in Lagos then.
—Funsho Arogundade