The long-running conflict fueled by social media fans, often referred to as the Hailey Bieber Pitting Narrative, is “vile, disgusting hatred,” according to the model herself. Speaking out against the toxic environment, Hailey Bieber clarified that the purported “feud” between her and singer Selena Gomez over husband Justin Bieber is a twisted, fan-perpetuated idea. She has consistently worked to shut down the drama.
Bieber stressed that the division is not about two women fighting, but rather about a dangerous culture of online negativity. She emphasized, “This is not about this pitting between two women,” but about “completely made-up and twisted and perpetuated narratives.” This Hailey Bieber Pitting Narrative is an old, frustrating story rooted in misogyny, where women are automatically assumed to be in competition over a man.
The model expressed her disgust for the “Team This Person and Team That Person” mentality, stating her goal is to “bring people together.” The situation escalated to the point where both Bieber and Gomez publicly intervened, with Gomez specifically asking her fans to stop sending death threats and rude comments to the model. Bieber stated she never condones hateful activity on her behalf.
Despite repeated attempts to squash the controversy, the Hailey Bieber Pitting Narrative continues to fuel engagement on platforms like TikTok, creating immense personal stress. For Bieber, the constant comparisons highlight a need for kindness in pop culture and a commitment to ending the toxic cycle of competition between successful women.
