Kim Kardashian, the iconic reality star-turned-business magnate, is on a mission to ensure you shine from head to toe, whether you’re stepping out for a night on the town or settling in for a night’s rest. Her renowned clothing brand, Skims, has made a splash this week with an exciting partnership with the illustrious jewelry brand Swarovski. This partnership introduces a captivating line of crystal-studded bodysuits, dresses, and even underwear, all set to make its grand entrance on November 7.
In a press release, Kardashian expressed her vision for this collaboration, stating, “For this collaboration, we really wanted to celebrate individual creativity and infuse more glamour into everyday dressing.”
This revelation comes at a time when Kardashian is using her label as a canvas for experimentation. Just this week, Skims made waves with the introduction of a bold and controversial molded “nipple-bra,” designed to provide wearers with the illusion of ever-visible nipples, as its name suggests. Furthermore, Skims proudly solidified its status as the official underwear brand of the NBA, reinforcing its reputation as a groundbreaking brand.
The Swarovski x Skims collection is a showcase of dazzling offerings, including body chains and shimmering second-skin dresses, along with embellished flesh-toned jumpsuits and crystal-encrusted briefs. This collection marks a departure from Skims’ signature minimalist shapewear essentials, but it’s an exciting foray into the world of opulent fashion.
Interestingly, Swarovski has a longstanding legacy in the fashion world, collaborating with esteemed designers. In the 1950s, Coco Chanel was celebrated for her love of opulent and exaggerated costume jewelry, which added intrigue and contrast to her understated color palettes and boxy tailored silhouettes. Daniel Swarovski, the brand’s visionary founder, often collaborated closely with Maison Gripoix and Robert Goossens, Chanel’s esteemed jewelry designers, to create costume pieces that added a touch of drama to the fashion house’s shows and presentations.
Swarovski’s influence extended to renowned fashion labels, including Lanvin, Dior, Balenciaga, and Yves Saint Laurent during the 1950s and ’60s. They adorned delicate brocade gowns for Christian Dior and crafted regal empire-waist dresses for Cristóbal Balenciaga. In 1957, Swarovski crafted a vivid gem inspired by the shimmering iridescence of the northern lights. These exquisite stones took center stage in an iconic black Dior cocktail dress that remains a cherished part of fashion history, housed in Dior’s archives.
The Kim Kardashian and Swarovski collaboration promises to infuse daily fashion with a dose of glamour, honoring individual creativity and inspiring fashion enthusiasts to embrace their inner sparkle.