Laura Burdese named new CEO of Bulgari

Laura Burdese CEO Bulgari July 2026 appointment confirmed Wednesday as LVMH named her to lead the iconic Italian jewellery maison effective from July 1. For the first time in its history, Bulgari will be guided by a woman marking both symbolic and concrete transformation for one of Italian luxury’s most iconic names . She joined LVMH in 2016 as CEO of Acqua di Parma before moving to Bulgari in 2022 as Chief Marketing Officer, then becoming deputy CEO in July 2024 .

Laura Burdese CEO Bulgari July 2026 succession replaces Jean-Christophe Babin who steps down after 12 years leading the brand  . Babin will continue serving as chairman of Bulgari’s board, CEO of the Bulgari Hotel business unit, and president of the Bulgari Foundation  . During his tenure, Bulgari consolidated its position at the high-end of the jewellery industry and expanded its footprint in luxury hospitality

with Bulgari Hotels and Resorts .
Laura Burdese CEO Bulgari July 2026 announcement comes as new generation moves up ranks of the sprawling French luxury conglomerate . Her career began in cosmetics with brand management roles at Beiersdorf and L’Oréal before joining Swatch Group in 1999 eventually becoming president and CEO of Calvin Klein Watch & Jewelry . Stéphane Bianchi stated the nomination opens a new chapter for Bulgari while serving as tribute to her strong

contribution and accomplishments.
Laura Burdese CEO Bulgari July 2026 role continues the gradual leadership transition focused on continuity rather than disruption. She will report directly to Stéphane Bianchi, LVMH Group Managing Director and CEO of LVMH Watches & Jewelry. Her appointment ensures strategic direction continuity as the Roman jeweller focuses on long-term growth strengthening brand desirability across jewellery, watchmaking and lifestyle divisions.

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