Nollywood filmmaker Omoni Oboli has achieved a major digital milestone as her romantic drama, Love In Every Word, has surpassed 20 million views on YouTube within just 21 days of its March 7 release.
A Historic Digital Success
The film’s rapid rise makes it one of Nigeria’s fastest-growing YouTube releases, proving the commercial viability of direct-to-digital Nollywood content. According to reports, the film amassed:
• 2 million views in 24 hours
• 4.3 million views by day 3
• 11.5 million views in its first week
Despite being briefly removed due to a copyright claim, the issue was swiftly resolved, allowing its momentum to continue uninterrupted.
The Power of Social Media and Grassroots Engagement
Part of the film’s success comes from organic social media promotion, with catchphrases like “Achalugo” and “Odogwu Paranran” trending across platforms. This grassroots engagement helped the film maintain a top spot in YouTube’s trending rankings for three consecutive weeks.
A Game-Changer for Nollywood’s Digital Distribution
Featuring Uzor Arukwe and Bamike “Bambam” Olawunmi in lead roles, the film resonated particularly with Nigeria’s 18-35 demographic, especially female viewers.
This success highlights the growing shift towards YouTube as a major revenue stream for Nollywood, bypassing the high costs of traditional cinema releases while leveraging:
✅ YouTube’s Partner Program for ad revenue
✅ Immediate monetization opportunities
✅ Global reach, including Nigeria’s vast diaspora audience
While YouTube doesn’t pay a fixed rate per view, earnings are estimated at $10–$30 per 1,000 ad views, making the film’s revenue potential significant.
What’s Next?
With Oboli’s track record of hits like Wives on Strike (2016) and Moms at War (2018), this latest milestone sets a new benchmark for Nollywood’s digital future. She has already set her sights on hitting 30 million views, a goal that would further validate the profitability of premium digital productions.
As major platforms compete for African content, Love In Every Word proves that Nollywood filmmakers who master digital-first strategies can achieve record-breaking success.
