Solo female founder Phoebe Gormley has made history by securing the largest reported pre-seed funding round for a woman founding a company alone in the UK. Her fashion technology company, Fit Collective, closed a £3 million raise to directly tackle fashion’s immense $230 billion annual problem caused by inconsistent sizing and returns. The investment validates Gormley’s vision to bring her expertise from her tailoring background into the world of scalable artificial intelligence.
The new capital infusion, backed by major investors including AlbionVC and True Global, will allow Fit Collective to aggressively scale its AI platform. This technology acts as a co-pilot for fashion brands, analyzing complex data points—including fabric memory, returns history, and sales patterns—before products go into production. This proactive approach helps brands design garments that precisely meet customer fit expectations across all sizes.
Gormley, an award-winning entrepreneur and Savile Row-trained designer, founded the company based on years of observing the industry’s critical failure on fit. With nearly half of women’s wear purchased online being returned due to sizing issues, Phoebe Gormley Fit Collective offers a much-needed sustainable and profitable solution. The company is already partnering with brands such as Rixo and Boden to cut waste and improve profitability.
The £3 million raise is a monumental win for female founders and the UK tech ecosystem, signaling massive investor confidence in a pragmatic, AI-driven solution to a costly global issue. By tackling fit at its roots, Phoebe Gormley Fit Collective is poised to redefine how global fashion brands approach product design and customer satisfaction.
