Prada Group Revenue 9% Rise as Miu Miu Sales Surge 41%

The Prada Group confirmed today that consolidated net revenues climbed 9% for the nine months ended September 30, 2025, reaching €4.07 billion. This performance marks the group’s impressive 19th consecutive quarter of growth, demonstrating resilience in a complex global market. Retail sales, the core of the business, were also up 9% year-over-year, driven by robust like-for-like and full-price purchases across all regions. 


The key engine of this success remains its younger label. Miu Miu retail sales exploded with a solid 41% growth over the nine-month period, continuing a multi-year growth trajectory. Group CEO Andrea Guerra praised the performance, noting Miu Miu maintained its momentum even against extremely high comparison figures from the previous year, proving its enduring cultural relevance with consumers. 


While Miu Miu flourished, the flagship Prada brand experienced a slight 2% dip in retail sales across the nine months. However, the brand showed clear signs of stabilization, accelerating its performance in the third quarter compared to the second. This shift suggests that the primary label is successfully navigating challenging consumer demand dynamics and high comparables.


Group Chairman Patrizio Bertelli emphasized the results confirm the “strength of our brands” and the “validity of our strategy,” which focuses on product excellence. With a strong Miu Miu and an improving flagship, the Prada Group revenue 9% rise sets a confident tone for the luxury house as it closes out the financial year.

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