Hailey Bieber confirmed she will ‘preserve’ the fortune from her brand sale for her son, Jack Blues. The entrepreneur revealed her financial caution to WSJ. Magazine, stating that the massive windfall from the Rhode sale will be saved and invested for his future. Bieber, who shares her son with husband Justin Bieber, wants to be exceptionally “smart with it” given the life-changing amount.
The decision follows the landmark sale of her popular skincare line, Rhode, to e.l.f. Beauty, a deal announced in May 2024 and valued at $1 billion. Bieber told the outlet that the Rhode sale money son Jack will inherit is an amount she has “not dealt with before.” This desire to be a “savvy entrepreneur” highlights her protective shift since becoming a mother.
Despite the large transaction, Bieber will not be stepping away from the brand entirely, maintaining her role as Chief Creative Officer. While she remains focused on product innovation, her primary financial goal is setting up long-term stability. Her comments cement her priority: she intends to “invest it wisely” rather than splurge the Rhode sale money son Jack is entitled to.
Bieber also noted her commitment to keeping her 14-month-old son’s face private online until he is old enough to understand. This emphasis on protection, both financial and personal, shows a new “ferocity” in her approach to motherhood and managing the considerable Rhode sale money son Jack will one day benefit from.
