Jaguar’s Controversial ‘Woke’ Rebrand Executive Fired Amid Plummeting Sales
Jaguar’s Chief Design Officer, Gerry McGovern, was fired after the brand’s controversial “woke” rebrand led to a 97.5% sales plummet and widespread reputation damage.
Jaguar’s Chief Design Officer, Gerry McGovern, was fired after the brand’s controversial “woke” rebrand led to a 97.5% sales plummet and widespread reputation damage.