FC Barcelona is reportedly close to finalizing a deal that would see Taylor Swift’s name or logo featured on their shirt for the upcoming El Clásico against Real Madrid on May 10 or 11 at the Estadi Olímpic Lluís Companys.
Spotify x Barcelona x Taylor Swift
This collaboration is part of Barcelona’s sponsorship agreement with Spotify, which allows the streaming giant to replace its branding on the club’s jersey with the name or symbol of major artists. Past partnerships have included Rosalía, The Rolling Stones, Drake, and Karol G—but Swift would be the biggest name yet.
With global icons like Ed Sheeran and Travis Scott also considered, Swift is reportedly the top choice, especially given the massive commercial success she enjoys worldwide.
Merchandising & Commercial Boom Expected
Barcelona’s limited-edition jerseys featuring The Rolling Stones’ iconic tongue logo for the 2023 El Clásico were a massive success. Only 1,899 units (matching the club’s founding year) were sold at €399 each, selling out in hours. A Taylor Swift-branded jersey is expected to generate even greater demand.
Taylor Swift’s Unmatched Influence
To put her impact into perspective:
✅ Taylor Swift’s net worth: $1.6 billion (Forbes, 2024)
✅ Instagram followers: 281 million (more than double Barcelona’s 136 million)
✅ Record-breaking concerts: Her 2023 Santiago Bernabéu show drew over 65,000 fans
With her massive fanbase (“Swifties”) and a reputation for record-breaking sales in music, merchandise, and ticketing, Barcelona’s move could be one of the most lucrative partnerships in sports merchandising history.
Would you cop a Taylor Swift x Barcelona jersey?
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