Nigeria’s biggest entrepreneurial reality TV show, The Next Titan, is back with a bang for its landmark 10th season, and this time, it’s breaking all the rules with its bold theme: The Unconventional. The buzz kicked off with an exclusive media launch and pre-show brunch at the swanky Marriott Hotel in Ikeja, Lagos, where excitement filled the air for what’s shaping up to be the most electrifying season yet.
With ₦50 million on the line for the ultimate winner, The Next Titan isn’t just another TV show—it’s a launchpad for Nigeria’s brightest entrepreneurial minds. Executive producer Mide Akinlaja brought the energy, declaring that this season will inspire young Nigerians to chase their entrepreneurial dreams while proving that one idea is all it takes to change the world. And for the viewers? Weekly trivia could score them a cool ₦1 million—talk about winning from your couch!
The journey to the Titan crown begins with nationwide auditions, starting in February 2025 in Port Harcourt, Abuja, Enugu, and Lagos. From thousands of hopefuls, 50 will be selected for an intense boot camp, and only the top 20 will make it into the legendary Titan House. These finalists will battle it out in Lagos over 10 nail-biting weeks, taking on real-world business challenges that test everything from sales and marketing to philanthropy. Weekly eliminations in the Titan boardroom promise plenty of drama, innovation, and game-changing ideas.
Sponsorships are bigger and better this season, with global game-tech leader Betano stepping in as the headline sponsor. According to Akinlaja, the partnership is a game-changer, showing young Nigerians that entrepreneurship is all about strategy and seizing opportunities—even in unexpected places. Longtime partner Sifax Group is also back, pledging continued support for a show that has consistently empowered Nigerian youth to create jobs, wealth, and a brighter future.
Past winners are living proof of the show’s transformative power. Eric Anthony, the reigning champion, described his time on the show as a life-changing experience, urging young entrepreneurs to take the leap. Season eight’s first runner-up, Victor Emaye, echoed this sentiment, calling The Next Titan a dream-maker packed with mentorship, networking, and career-defining moments.
Registration is officially open and runs until January 25, 2025, so aspiring entrepreneurs better get their pitches ready. This season isn’t just about competing—it’s about standing out, thinking big, and redefining what it means to be a titan in today’s world.
Get ready, Nigeria—the Titans are coming, and this season promises to be unconventionally epic.
