Victoria Beckham is taking her fashion empire to new heights with a bold new move into luxury eyewear. The designer and former Spice Girl has officially signed a 10-year global licensing agreement with Italian eyewear powerhouse Safilo Group, which will run through December 2035.
The deal covers the design, manufacturing, and distribution of both optical and sunglasses collections under the Victoria Beckham Eyewear brand. The first full collection is set to debut in Spring 2026, promising a new era for the label’s accessory line.
“Thrilled to Take It to the Next Level” – Victoria Beckham
In a statement to Women’s Wear Daily, the 51-year-old fashion mogul expressed excitement about the new chapter:
“I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled… I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”
This partnership marks a major shift for Beckham, who previously partnered with Marchon on her eyewear collections. With Safilo now at the helm, expectations are high for a more globally expansive, premium product rollout.
Safilo CEO on the Power of Brand Beckham
Safilo’s CEO Angelo Trocchia also shared his enthusiasm:
“Together, we aim to strengthen the brand’s position as a global eyewear reference in women’s fashion… empowered by the influence and legacy of Victoria Beckham.”
He noted the partnership will enhance Safilo’s women’s portfolio and boost their presence in the luxury segment, adding to the company’s growing roster of premium collaborations.
A Beckham Family Affair
Interestingly, this isn’t Safilo’s first collaboration with the Beckham household. In 2020, the company launched the first Eyewear by David Beckham collection. That partnership proved so successful that in 2024, Safilo secured a perpetual license with Authentic Brands Group for David’s eyewear line — replacing their original deal which was to expire in 2030.
Now with both Victoria and David Beckham aligned under the Safilo umbrella, the brand is clearly betting big on the couple’s global fashion appeal.
What to Expect
Known for her minimalist, elegant aesthetic, Victoria Beckham’s eyewear line under Safilo is expected to mirror her brand’s DNA — think clean silhouettes, luxury materials, and timeless design. With the full rollout slated for Spring 2026, fans and fashion insiders alike will be watching closely to see how this partnership reshapes the luxury eyewear landscape.
