VICTORIA BECKHAM will join the London Fashion Week schedule for the first time in September for a 10th anniversary show celebrating a decade in the business.
The catwalk event will follow a series of changes to
Beckham’s eponymous brand starting with how she presents her
autumn/winter 2018 collection in February. Instead of the Sunday morning
slot she has occupied for past seasons at New York Fashion Week,
she will showcase the clothes during “intimate presentations” at the
James Burden Mansion on Manhattan’s Upper East Side – a throwback to the
appointments she held as
Beckham’s eponymous brand starting with how she presents her
autumn/winter 2018 collection in February. Instead of the Sunday morning
slot she has occupied for past seasons at New York Fashion Week,
she will showcase the clothes during “intimate presentations” at the
James Burden Mansion on Manhattan’s Upper East Side – a throwback to the
appointments she held as
a fledgling fashion designer in the early
days.
The 10-year anniversary, which will also see Beckham launch “special pieces and activations” throughout the year, according to WWD,
follows the news that the brand has acquired £30 million from growth
equity firm Neo Investment Partners in exchange for a minority stake in
her company.The union will allow Victoria Beckham Limited, as the global luxury
fashion brand is officially registered, to enhance its digital and
bricks-and-mortar retail presence, drive core categories and launch new
categories and collaborations, according to an official statement from
VBL announced. The company will move to new West London premises in the
spring of 2018.
follows the news that the brand has acquired £30 million from growth
equity firm Neo Investment Partners in exchange for a minority stake in
her company.The union will allow Victoria Beckham Limited, as the global luxury
fashion brand is officially registered, to enhance its digital and
bricks-and-mortar retail presence, drive core categories and launch new
categories and collaborations, according to an official statement from
VBL announced. The company will move to new West London premises in the
spring of 2018.
