Victoria Beckham’s eponymous fashion brand, despite its celebrity allure and luxury reputation, has faced ongoing financial struggles since its launch in 2008. Behind the glamorous runway shows and high-profile endorsements, the brand has rarely turned a profit, relying on substantial support from her husband, David Beckham, on several occasions.
In 2016, David reportedly infused £5.2 million into the company to keep it afloat after Victoria invested nearly £3 million in setting up a Mayfair boutique. This was despite the brand turning over £34 million in 2014. That same year, the company faced legal threats for failing to file accounts on time for the third consecutive year.
Further financial troubles emerged in 2019 when The Mirror reported that David provided a £23 million bailout after the company suffered a £10 million loss. Through his firm, DB Ventures, he gave Victoria’s business a £6.6 million cash injection and guaranteed a £4 million loan.
The Beckhams’ finances are overseen by Beckham Brand Holdings Ltd., a private holding company jointly owned by the couple and Simon Fuller’s XIX. A spokesperson clarified that funding for their businesses often involves a mix of bank loans, inter-company transfers, and equity investments.
Despite these challenges, recent years have shown signs of improvement under the leadership of CEO Marie Leblanc. In 2023, Victoria Beckham Holdings Limited reduced its pre-tax loss to £2.9 million, down from £3.1 million in 2022. Revenue grew to £89.1 million, marking three consecutive years of double-digit growth.
While the company still relies on shareholder cash injections, totaling £6.9 million last year to support inventory and working capital, its restructuring efforts hint at a more stable future. If the current momentum continues, Victoria Beckham’s brand may no longer need to lean on funds from other areas of the Beckham empire.
