A significant deal was struck as the prominent Italian fashion trade show, White Milano, sealed a major agreement with the Saudi Fashion Commission. The White Milano Saudi partnership was formalized with a Memorandum of Understanding following the conclusion of the third Riyadh Fashion Week. This strategic collaboration is designed to accelerate the global growth and expansion of fashion brands originating from the Kingdom.
The core of the initiative is to elevate designers participating in the “Saudi 100 Brands” program onto the international stage. As part of the MoU, White Milano will establish its first international showroom in Riyadh. This new commercial hub will serve as a vital creative and business nexus, showcasing both Saudi and international fashion talent within the Middle East region.
This formalized alliance is a key component of the Saudi Fashion Commission’s mandate to build platforms that empower local talent and foster international cooperation. The renewed White Milano Saudi partnership will ensure Saudi designers have direct access to White’s prestigious fashion week platforms and global network of buyers and press. The goal is to enrich the creative economy.
Burak Cakmak, CEO of the Saudi Fashion Commission, stated that the collaboration will secure the country’s role as a catalyst for innovation and opportunity. This landmark agreement not only solidifies fashion ties but also ensures Saudi brands continue to thrive and gain recognition on the world stage. The White Milano Saudi partnership is now a powerful long-term venture.
