Senegal has been dubbed the “most exciting package holiday” destination, and for good reason. With its breathtaking beaches, turquoise waters, and budget-friendly options, this West African gem is steadily gaining popularity among global travelers.
While Africa is famed for its safaris and idyllic islands, Senegal offers a unique mix of vibrant culture, natural beauty, and affordability. Its January temperatures hover around a pleasant 26°C, often reaching the 30s—a winter sun seeker’s paradise.
One standout destination is Pointe Sarene, just two hours south of the bustling capital, Dakar. This serene spot boasts six miles of pristine coastline overlooking the Atlantic Ocean, where turquoise waters meet a peaceful fishing village. Tourists can indulge in luxury at the area’s five-star hotels and villas or embrace local culture by sampling Senegalese street food.
Often compared to the Caribbean for its stunning scenery, Pointe Sarene is a hidden treasure waiting to be explored. Despite being underappreciated on the global tourism radar, the region’s popularity is rising. According to Phil Iveson, TUI UK’s commercial director, winter sun destinations like Senegal have seen a remarkable 60% boost in bookings this year alone.
Whether you’re chasing sunsets, lounging by the sea, or savoring local delicacies, Senegal promises an unforgettable experience—without breaking the bank. For under £1,000, you can score an all-inclusive getaway to this picturesque paradise, making it a must-visit for your next adventure.

